The M Zone worked with The Jim Henson Company and Mighty Coconuts to create an Oculus Quest VR game that enabled fans to play mini golf through the fantastical environments ofHenson’s 1980’s film Labyrinth. This game has enjoyed 90,000 downloads to date and receivedthe Best New Paid DLC or Expansion Game of 2022 from Upload Magazine.

The M Zone was retained by Build-A-Bear Workshop to help identify Sweet.io as the NFT /Web3 partner to launch a digital collections campaign in conjunction with their 25th Anniversary.

The M Zone took the lead in executing a national promotion between Highlights and Motts Fruit Snacks (General Mills). The promotion included an on-pack offer for a Free Magazine and a custom hidden picture puzzle on the box. Highlights activities were also on the back of each fruit snack packet. The promotion resulted in 40 Million consumer impressions.

The M Zone spearheaded a partnership between Fraggle Rock and Waze. For three weeks in September 2021 Wazers could drive with Red Fraggle as their co-pilot and choose their Doozer vehicle. During the three weeks of the featured promotion over 30 M people rode with Red with 70% outside the US.